Every quarter, Swift Locals prints one double-sided A4 flyer shared by sixteen slots: trades alongside local events and community information, so it reads as the household's go-to reference, not another leaflet for the bin. Every advertiser pays a flat £500 + VAT and lands in every letterbox on the round, cutting the cost by around 90% compared with mailing alone.
A leaflet for one business gets a glance, then the recycling. Swift Locals is designed to be the exception: one quarterly sheet that mixes trusted local trades with the events and information a household actually wants to hand, the kind of thing that ends up on the fridge or in a kitchen drawer, referred back to for weeks rather than binned on day one.
That's also what makes the cost split fair. A flyer households keep and reuse is worth more per advertiser than one they discard, so sharing it sixteen ways still means real, repeated attention, not a diluted glance.
A postcode round in Romsey or the wider Test Valley goes to print four times a year, so listings stay current and households expect the next one.
Sixteen slots share the flyer, eight to a side. Most go to non-competing local trades; a few are kept for local events and community information, so it's worth keeping, not just reading once.
A single professionally designed flyer goes to print and out to every household in the round.
The cost divides between everyone on the sheet. Every business still lands in every letterbox in the round.
A full round, design, double-sided print and addressed postage across every household on it, costs roughly ten times what a single advertiser pays, so sharing it sixteen ways cuts each advertiser's cost by around 90%. Mailed alone, one business would foot the entire amount.
Figures are indicative: the exact household count per round depends on local print and postage rates, but the £500 + VAT price per advertiser doesn't change.
Independent UK mail research backs up what a good flyer already does instinctively. Physical mail gets noticed, held on to and acted on at rates most digital channels don't come close to.
Most slots go to trades that households keep the flyer on the fridge for, the kind of call that comes weeks or months after the post lands. A handful are reserved for local events and community information, which is what turns the flyer into something households actually hold on to.
A new issue goes to print every quarter. Current and planned rounds:
| Per advertiser | Slots on the flyer | Layout |
|---|---|---|
| £500 + VAT | 16 total | 8 slots per side of one A4 sheet |
The price per advertiser stays £500 + VAT on every quarterly issue you book, whichever round you're placed on, as a round's household count grows, so does your reach, at no extra cost. One slot per trade per issue, and a few slots each quarter go to local events and community information rather than advertisers, so it's kept, not binned.
Tell us your trade (or event/information listing) and area, and we'll confirm which quarterly round has an open slot and what it'll cost.