Now booking the next quarterly round
One flyer through every letterbox in Romsey. Up to 90% less to advertise.
Every quarter, Swift Locals prints one double-sided A4 flyer shared by sixteen slots: trades alongside local events and community information, so it reads as the household's go-to reference, not another leaflet for the bin.
Every advertiser pays a flat £500 + VAT and lands in every letterbox on the round, cutting the cost by around 90% compared with mailing alone.
Your trade already taken? Get first dibs when a slot opens →
- Per slot
- £500 +VAT
- Households
- ~15,000
- Slots per issue
- 16
Plumbing
Plumbing Company
Your trade
Your business here
Electrical
Electrical Company
Gardening
Gardening Company
Cleaning
Cleaning Company
Locksmith
Locksmith Company
Roofing
Roofing Company
What's on
Local Events Calendar
+ 8 more slots on Side B, trades and local info
Through every letterbox on the round in
The problem
Most direct mail gets binned before it's read.
A leaflet for one business gets a glance, then the recycling
Single-business leaflets compete for a few seconds of attention, and most lose. They're:
- Read once, if at all, then thrown away on day one
- Expensive to print and post when one business pays for the whole round
- Easy to ignore, because there's nothing else on them worth keeping
Swift Locals is designed to be the exception
One quarterly sheet that mixes trusted local trades with the events and information a household actually wants to hand: the kind of thing that ends up on the fridge or in a kitchen drawer.
- Referred back to for weeks rather than binned on day one
- A flyer households keep is worth more per advertiser than one they discard
- Sharing it sixteen ways still means real, repeated attention, not a diluted glance
A channel that still gets read when inboxes don't
Independent UK mail research backs up what a good flyer already does instinctively. Physical mail gets noticed, held on to and acted on at rates most digital channels don't come close to.
96%
of UK mail is engaged with, not binned unopened
JICMAIL, 2025
143 sec
average attention a household gives mail over 28 days
JICMAIL, Q4 2025
2–5%
typical response rate, well ahead of most digital
JICMAIL Response Rate Tracker, 2025
8 days
average time mail stays in the home
JICMAIL, 2025
Put your business in front of ~15,000 local households.
Reserve a slotFour steps, one flyer, one cost split fairly
From empty slots to every letterbox on the round, four times a year.
-
1
Every quarter, a new round
A postcode round in Romsey or the wider Test Valley goes to print four times a year, so listings stay current and households expect the next one.
-
2
We fill the slots
Sixteen slots share the flyer, eight to a side. Most go to non-competing local trades; a few are kept for local events and community information.
-
3
One print run, one post
A single professionally designed flyer, printed in full colour on heavyweight 170gsm silk paper, goes out to every household in the round.
-
4
Cost splits, reach doesn't
The cost divides between everyone on the sheet. Every business still lands in every letterbox in the round.
Booked a slot? You get first refusal next quarter. Your spot is offered back to you before anyone else, so a good place on the flyer is yours to keep, not something you have to re-win every issue.
Cost to reach ~15,000 homes
~90%
less, for the same households
Sixteen businesses, one cost, one flat price
A full round, with design, double-sided print and addressed postage across every household on it, costs roughly ten times what a single advertiser pays. Sharing it sixteen ways cuts each advertiser's cost by around 90%. Mailed alone, one business would foot the entire amount.
Mailing the same round alone
≈ £5,000
One business, full print & postage cost
Your slot on Swift Locals
£500 + VAT
One of 16 slots, same households reached
Figures are indicative, but each round reaches approximately 15,000 households, and the £500 + VAT price per advertiser doesn't change.
Trades households call eventually, plus what's on right now
Most slots go to trades that households keep the flyer on the fridge for, the kind of call that comes weeks or months after the post lands. A handful are reserved for local events and community information, which is what turns the flyer into something households actually hold on to.
Local trades
Tap your trade to claim it on the next issue.
Reasons to keep it
- Local events calendar
- Community & council notices
Pest control
Your business here
Windows & doors
Your business here
What's on this quarter
- Local events calendar
- Community & council notices
Heating
Your business here
Landscaping
Your business here
Trade waitlist · free
Be first to know when your trade's slot opens
There's only one slot per trade on each issue, and current advertisers get first refusal. Join the waitlist and we'll email you before anyone else when a slot in your trade frees up, or when a new round launches near you. No cost, no commitment.
Starting in Romsey, growing across Test Valley
A new issue goes to print every quarter. Swift Locals is currently piloting in Romsey and the surrounding Test Valley villages, with new rounds added as demand grows.
- Romsey town
- Nursling
- North Baddesley
- Chilworth
- Michelmersh
- Awbridge
- Ampfield
- Broughton (planned)
Based further afield? Join the waitlist for your area and we'll be in touch as soon as a round opens near you.
One flat price. No surprises per round.
The price per advertiser stays £500 + VAT on every quarterly issue you book, whichever round you're placed on, reaching approximately 15,000 households each time at no extra cost.
- One slot per trade per issue, so no direct competitor on the sheet
- A few slots each quarter go to local events and community information rather than advertisers, so it's kept, not binned
- First refusal on your slot for the next quarter
Per advertiser, per issue
£500 + VAT
- Slots on the flyer
- 16 total
- Layout
- 8 slots per side of one A4 sheet
- Print quality
- Full colour, 170gsm silk
- Reach
- ~15,000 households
- Frequency
- Quarterly
How much does a slot cost?
A flat £500 + VAT per advertiser, per quarterly issue. The price is the same whichever round you're placed on.
How many households will see my advert?
Each round reaches approximately 15,000 households, and every advertiser lands in every letterbox on the round.
Will a competitor be on the same flyer?
No. There's only one slot per trade, per issue. Once a trade is booked on a round, no other business in that trade can join that mailing.
Can I keep my slot next quarter?
Yes. Booked advertisers get first refusal on the same slot next quarter, before it's offered to anyone else.
What's the flyer like?
One professionally designed, double-sided A4 sheet with eight slots per side, printed in full colour on heavyweight 170gsm silk paper.
I'm outside Romsey. Can I still join?
We're piloting in Romsey and the surrounding Test Valley villages. Register your interest using the form below and we'll be in touch as soon as a round opens near you.
Reserve a slot on the next issue
Tell us your trade and area and we'll confirm which quarterly round has an open slot, or let you know when one does.
Running an event or community group?
A few slots each quarter are kept for local events and community information. Tell us what's coming up and we'll let you know if there's space.